Diner en Blanc :
London
BRAND:
Launched with just a handful of friends by Fran√ßois Pasquier in 1988, Le D√Æner en Blanc¬Æ de Paris has been in existence for over 30 years and is celebrated in more than 81 cities. Described by it’s fans as a chic and upscale pop-up picnic, it sees its international and inspired clientele dress from head to toe in white. The sum total is somewhat of a magical celebration in an iconic city location.
With its undeniable draw, it is of some wonderment why so many people haven’t already heard about it. A gastro infused Mad Hatter’s Tea-Party, but not through the eyes of the looking glass, but instead via the enchantment of diversity and unity.
BRIEF:
Like all other Le Diner en Blanc events that branched out from the original. It takes a crack team of well-organised individuals to embark upon preparing, promoting and executing each event. Logistics and strategic partnerships alone can ultimately be stressful, so like all great chain reactions, key components must be positioned correctly to stop any eventuality from imploding. After London’s intermittent spell of DEB events, Lanomedia was specifically hired to undertake the marketing, visualisation and partnership acquisitions. We reveled at the opportunity and could definitely see the potential of a long-term London fixture.
SOLUTION:
After reviewing spectacular footage from around the world, we knew the remit to be a mammoth undertaking and we would have to work fast. With a fortunate predecessor template, targeting the right collaborations would not prove to be too much of a challenge, but the concept and short window for brands to prep would certainly be an issue. This would mean reaching out to our trusted network of collaborators and brands including, but not limited to industry titans Marriott.
Collectively and retrospectively, the event was outstanding and arbiters Wanda Nation have definitely cleared a path for future incarnations.